To be the most loved and trusted delivery brand in the Philippines by amplifying people's lives and empowering them to do anything they want.


To provide urban consumers a way to go about their lives stress-free and conveniently. This proudly Filipino brand also puts emphasis on empowering Filipino retailers of all sizes, especially the micro, small, and medium-sized enterprises (MSMEs).

Our Company

PICK•A•ROO is made up of a fun, bold, and vibrant team of individuals with a can-do attitude. We enjoy working together and believe that great teamwork leads to creating great things.

We value ownership and integrity in the way we work.

We always want to be ahead in technology so that we can be innovative and be ahead of the game, to provide a service that is reliable and in tune with the times.

We believe that positivity and love are important factors in all aspects of what we do; love for self, love for others, love for the company, and love for the brand

Our Team

Kevin Tan, Founder

PICK•A•ROO founder Kevin is a familiar face to many and has long been a prominent figure in retail and real estate in the Philippines. Currently, Kevin is at the helm of Alliance Global Inc, a large Philippine conglomerate with interests in food and beverage, real estate, and hospitality. Only 39 years old, Kevin is the youngest CEO of a major Philippine corporation. Most importantly, Kevin is a family man who enjoys raising his two kids with his wife Michelle.

Crystal Gonzalez, CEO & Co-Founder

With her strong background in technology, retail, and new media, PICK.A.ROO has found a true unicorn in co-founder and CEO Crystal Gonzalez. Prior to founding PICK.A.ROO, Crystal has led some of the biggest global brands such as honestbee, Viber, Lazada, and Yahoo! and is credited for delivering constant year on year growth. Crystal is also a wife and a mom of two and a perfect example that you can balance both a very successful career with a wonderful family life.

We’ll be featuring our teammates here soon!

Drop us a message at [email protected] for job-related inquiries.